The 2020s decade will be dominated by the customer experience, particularly with 2020 ending up being the most difficult period for retailers. Retail in 2021 should be more digital connected, and immersive than before.
The on demand, completely customizable expectations for outlets will create advantages for operators who can harness the latest POS technology in retail and make unique impression with their customers. Here are 7 important trends that you should know about.
7 Trends that Will Shape POS Technology in Retail
There is a way to view the ongoing COVID-19 pandemic as an opportunity to experiment with the latest digital and online retail. We’re not talking about the in-store experience or the tactile excitement of tracking down an unexpected joy and trying it on the right there and then. We’re talking about the streamlining the flow and giving customers more to consider and experience as they search.
With restrictions in place all over the nation making it hard to support brick and mortar traffic, there’s an opportunity to consider how to improve the matters for the bringing crowds back.
The trends start with one many retailers are now experiencing, which is that each customer has their own preferred way of paying.
1. Payment Preferences Aplenty
The COVID-19 crisis may mark the final days of cash transactions. While most of retailers have long ago included digital payment options, the speed of progress and fierce financial competition has offered rise to a consistently expanding number of options.
Retailers in 2021 can expect to be asked to accommodate a whole range of contactless, cardless, mobile, and cell phone payment options. That means the latest POS machines is going to have to expand into a collection of apps and hardware to keep everybody satisfied. The main solutions will fold these delays into integrated iPad displays and cordless tap-and-go boxes; assortment and flexibility are about to become an important as safety and security.
2. Self-Service Multimedia Display
Speaking about iPad-controlled POS machines, the most impressive trend to shape retail in 2021 will be simply the rise multimedia self help sophistication. POS technology in retail will soon be centered on iPad interfaces, multipurpose, mobile and touch sensitive portals that will go about as both floating POS machines for staff and dynamic catalogs for customers.
The idea is to expand the product you can place before a customer without emptying a warehouse into your manicured feeling. Either drove by the staff or without anyone else’s help, customers can indulge their passion for modification and assortment and blend and match in-store discoveries with boundless online options.
These media displays will also give you one final opportunity to impress your customers as they complete the iPad powered payment.
3. Customized Loyalty, Gifts, and Subscriptions
POS technology in retail will allow you to customize each part of the shopping experience. While you would already arrange your store and ruin your customers as you see fit, the digital POS toolbox will allow you to get creative with pricing and customer incentives. By connecting your stock and your sales in a Cloud-based across the all in platform, each discount, discount, or bundled set of productions is precisely reflected in your accounts.
The POS solutions will integrate custom gift vouchers, gift cards and loyalty program guarantee, but will also go the extra mile of tying all these marketing efforts to your fiscal bottom line.
4. Syncing In-Store and Online Sales Platforms
The COVID-19 disturbance is no doubt about making you pursue alternate, online steams of income, and you can expect that that form of shopping should proceed even once restrictions off. Seamless integration between in store and online is presently an absolute necessity for every retailer, and the POS machine will turn into logical connection between the two.
The same digital platform that houses your accounting and stock software will also have your online presence. That is a genuine positive as it allows you greater accuracy on both sides of the screen. In this way, whether you have your whole collection available for click and collect and delivery, or you simply need to give potential customers a sample of what’s in store, your site page will be in absolute harmony with your floor.
5. Engaged Employees
The complete trends above are pleasing customers and improving the retail experience, but there are changes coming as far as possible. Many POS solutions currently include dedicated programs for staff management. This includes list access, training materials, tip allocations and more that can be accessed by each individual of the team. With the right features you can even engage your staff to manage with so much stuff all alone from their own devices with passwords ensured restrictions set up to ensure everything runs smoothly.
6. Automation Everywhere
Obviously, when you digitize something, there’s an expectation that automation will follow soon after. Those connections between incoming stock and active sales mentioned before are ready for PC automation. All your regular purchase orders and provider contracts can be automated to whatever timetable and stock limit you prefer so that your team is never caught out in service looking for a guaranteed product that simply isn’t there.
7. Embrace Data or Fall Behind
The last trend on our list of 2021 expectations is maybe the most significant. The rise of digital platforms and business software subscriptions has put some powerful tools in the possession of retailers of each budget and ambition. No longer are data science insights concerning customer demographics, preferences, or shopping trends the exclusive domain of major brands. Anybody with the right POS machine technology in retail can use the data contained in their accounts, sales figures, staff execution, and marketing spend to streamline their profits.
Also, if you’re not, you may find yourself in competition with highly organized neighbors.